Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
However, more info as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.